Palabras clave
competitividad hotelera
adaptación estratégica
turismo de naturaleza
capacidades dinámicas
sostenibilidad
Cómo citar
Resumen
El crecimiento del glamping ha ampliado la oferta de alojamiento en destinos de naturaleza y ha introducido atributos experienciales, ambientales y de servicio que pueden modificar los referentes de competencia dentro del sector hotelero. El objetivo de este estudio fue identificar los mecanismos y capacidades asociados con la respuesta de los establecimientos frente a estas transformaciones. Se realizó una revisión integrativa de la literatura con búsqueda sistematizada y síntesis temática comparativa, organizada en cuatro categorías: propuesta de valor y experiencia de alojamiento, sostenibilidad, transformación del entorno competitivo y capacidades estratégicas de adaptación hotelera. Los resultados muestran que el glamping se diferencia por la combinación de naturaleza, confort, servicio y experiencia, mientras que la adaptación hotelera se relaciona principalmente con innovación, digitalización, calidad, capacidades dinámicas, resiliencia y redes empresariales. La evidencia directa sobre los efectos del glamping en la hotelería tradicional sigue siendo limitada. Se concluye que su incidencia competitiva debe entenderse menos como un proceso automático de sustitución y más como una transformación de los atributos de valor y de las capacidades organizacionales requeridas para responder a nuevas expectativas del visitante.
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